What can babies see?
At the back of the eye sits a remarkable structure called the retina. The retina acts like a camera sensor, capturing light and sending visual information to the brain. The retina contains specialised cells to help see in colour, light and dark.
When babies are born, these cells are present but not yet fully mature. The connections between the retina and the brain are still developing, which is why newborn vision appears blurry.
In the early months, high contrast black and white patterns are easier for the developing retina to detect, helping babies focus on shapes, patterns, and details while supporting the connection between the eyes and brain. As babies grow, they gradually become more sensitive to bold primary colours.
By combining high-contrast patterns with bold colours, all of our products are specifically designed by an Optometrist to support your baby's visual development at different stages throughout their first year and beyond.
